When someone mentions links and SEO in the same sentence, we usually think about external backlinks, but this week we are going to talk about another type of link that can also help improve your SEO.
As the names states, internal links are those that link from one page to another page within the same website. One example of an internal link type is your website’s menu.
But there’s another type of internal link that is also very important, and those are contextual links. In other words, links in the content of your website.
Here’s how internal links can help:
Internal links can be used to link to relevant content. When used correctly, users can get a lot more value from visiting your website.
For example, let say that Mary found your blog post in a Google search. She reads the article, and in the last paragraph, she finds a link to a related post. She clicks on it and starts learning more than she was expecting to do 🤯
Use your internal links as guiding triggers to take users from point A to point B, always closer to your desired conversion action.
Besides helping improve user experience, which is a ranking factor by itself, internal links also help improve your website’s SEO. Let’s go over some of these benefits:
Site structure: Internal links provide search engines with a crawlable site structure that helps them find every single page that makes up your website. If a page has no internal links, Google will not be able to find it easily and it won’t rank in search results.
Topical relevancy: When you link from one page to another, you are telling Google that those two pieces of content are related and that they complement each other. With the help of internal links, Google can better understand your content, which will help you rank better when someone searches for a related topic or keyword.
Authority flow: Regardless of whether we call it DR, DA, PageRank, or whatever, every page on your website will gain authority with the help of external backlinks. Individual pages with more and better quality backlinks tend to have higher authority, which helps them rank better. Internal links share that page authority with other pages of your website, thus helping them rank better in search results.
Tip: If you create a new page, add an internal link to it from one of your top pages. This will help get it indexed and ranking much faster.
As you can see, a good internal linking strategy can help improve your SEO, while providing a better user experience.
Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!
Just like internal backlinks are important for your content strategy, the frequency with which you create and publish content is also crucial for your SEO.
That’s why it’s a good idea to use a blogging platform that allows you to manage your content in a fast and simple way. This brings us to this week’s SaaS showcase.
MDX.one is a no-code blogging platform with all the features you need to publish your SEO-optimized content. Best of all, it’s based on Notion, so it is really simple to manage. You can get your blog up and running in just a couple of minutes!
Do you want me to showcase your SaaS or digital product? Click here to learn about our sponsorship opportunities.
Tweet Hunter: Grow a high-quality Twitter audience
Superblog: A blazing fast alternative to WordPress and Medium
BrandBird: Turn your screenshots into captivating branded social graphics
SuperSEO Tips: Actionable tips to help improve your SEO
Copymatic: Generate AI blog articles, website copy, landing pages & digital ads in seconds.
KatLinks: Affordable SEO Tool for Makers 🚀
Use internal links to guide your website visitors to your desired conversion action and improve your topical relevancy by linking together related pages. Do this correctly and you’ll provide a better user experience while ranking higher on Google 🚀
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