RankMakers

Is your SEO working? – Issue #033

Learn how to figure out if your SEO is working, and in this week's SaaS showcase I'll tell you about a tool that helps you grow your SaaS using customer feedback.

Actionable SEO Tip of the Week

One of the reasons why many don’t like SEO is that it’s difficult to find a correlation between actions and results.

Yes, we all know that quality content, backlinks, good on-page optimization and a fast website, to name a few things, help improve your SEO, but which one of those is actually moving the needle?

Here’s the answer… all of them!

With SEO you can’t just focus on one thing. You can create awesome content, but if your website sucks and provide a terrible user experience, it won’t help your SEO. If you have a blazing fast and optimized website, but you’re publishing bad quality content, your website won’t rank.

SEO is like a well-oiled machine that is made up of many working pieces. Some big, some small, but they are all important. And if one breaks, your SEO machine will stop working.

Instead of stressing over what you should focus on more, get in the mindset that you need to focus on all aspects of your SEO strategy.

That’s why it’s called a strategy. You need to plan, schedule, execute and monitor specific actions to make it work.

If you need a little help, check out a simple 6 month SEO plan that you can start implementing today.

How to know if your SEO is working?

If you are putting in the work, you will see the results. You may not be able to know exactly which actions are getting you there, so just focus on the results.

Here is how you know if your SEO is working:

1. Your search engine rankings are improving

Of course, to know this you need to be tracking your rankings in the first place. Remember that everything starts with your keyword research.

Once you know which are your best keywords, you can start creating content based on those and you can start tracking your rankings.

2. Your organic traffic is increasing

When your keyword rankings start going up, inevitably your organic traffic will increase because more people will find your website in search results. So make sure you are tracking your website traffic with an analytics solution.

3. You will start getting more organic conversions

Whatever a conversion means to you, be it a sale, trial signup, or newsletter subscriber, you will start getting more thanks to the increased traffic that came as a result of your increased rankings.

Of course, this is assuming you are providing a good user experience and publishing good content with strong call-to-actions that promote conversions.

4. You will start getting more backlinks

If you are creating quality content that is ranking on search engines, more people will be able to find it and some of those will link back to you.

When you are getting started, acquiring backlinks may require that you take a hands-on approach and look for creative backlink opportunities, and also by promoting your content through different channels like social media.

5. New content will get indexed and start ranking faster

SEO compounds over time, so everything you do right now will create a snowball effect and your website will become stronger each day.

When that happens, search engines will start crawling your website more often and for longer periods of time, which will improve your indexing speed.

In other words, new content will start ranking much faster.

As I said before, you may not be able to pinpoint exactly what’s moving your SEO needle, but if you are consistent with your SEO strategy, you will start seeing the results.

Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!

SaaS Showcase of the Week

For SaaS makers, it is crucial to understand what our users are experiencing while using our software tools.

It is the only way we can effectively improve our products, which will improve customer lifetime value and reduce churn.

Yes, customer feedback really is that important!

If you are interested in learning how you can easily set up a system to get feedback from your customers, then let me tell you about this week’s SaaS showcase.

Feedback Farm helps you gather user feedback directly from within your app. You can create a custom widget that will help your users send feedback in a couple of clicks.

Not only that, but you also get a public roadmap so your users can know how their feedback is helping shape and improve your product.

Do you want me to showcase your SaaS or digital product? Click here to learn about our sponsorship opportunities.

📢 Product Shoutouts

Tweet Hunter: Grow a high-quality Twitter audience

SEO for Web Developers: Actionable SEO video training for developers

Copymatic: Generate AI blog articles, website copy and digital ads in seconds

Hypefury: Schedule & automate your social media marketing

KatLinks: Affordable SEO Tool for Makers 🚀

In Conclusion…

It may take some time and a little patience, but if you are putting in the work, you will soon discover that your SEO is working 🚀

If you found value in reading this, please consider sharing it with your friends and also on social media 🙏

Want to improve your SEO? Start your free trial of KatLinks, the SEO tools for makers 🚀

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