The SEO objectives we most commonly hear about are higher rankings and more organic traffic. But the truth is that those are just means to an end.
What we’re really after are the conversions that can come from those high rankings and organic traffic.
For example, if you have SaaS, high rankings and loads of organic traffic are nice, but they won’t increase your MRR, conversions will.
I won’t tell you it’s an easy task, but it’s also not that complicated, you just need to find the pages of your website that are getting organic traffic right now, and optimize them for conversions.
Find pages with organic traffic
Before you start doing conversion optimization, you need to find which pages are performing well and getting a decent amount of organic traffic. There are a couple of ways to do this.
Google Search Console: Go over to Performance on the left side menu, then, in the section below the chart, click on the Pages tab. By default, you will see a list of your website pages sorted by clicks.
The pages with the most clicks are the ones you need to focus on.
Analytics Software: This will be different depending on the analytics software you are using. For Google Analytics, you will need to select the Organic Traffic segment, and then go to Behavior > Site Content > All Pages. You will see a table sorted by pages views.
In my case, I use Plausible Analytics, so I would just select Google as the traffic source, and then look at the Top Pages section.
Optimize your Pages for Conversions
Now that you know which pages are getting more organic traffic, it’s time to make sure that they are doing their best to convert visitors.
I have to say that Conversion Optimization is an art by itself and it would be impossible to cover it in a single issue, but here are some things you could do to improve the conversion rate of your top organic pages:
Make sure you have a clear and strong CTA (call to action). Don’t beat around the bush, make sure people clearly know what they have to do. If you want them to signup or fill out a form, tell them to do so. If they have to call you, tell them to pick up the phone and dial right now.
Use copy that creates urgency. Humans love to procrastinate, and even more when we have choices to make. Be clear, not only about what the person has to do on your website but why they have to do it right now. Not tomorrow, not next week, now!
Use a conversion funnel. If a quick conversion does not make sense for your product, then make sure that your top organic pages are guiding people thru your conversion funnel.
In other words, tell them what they should do next, even if that means not buying something right now.
Maybe the next step is to read another blog post or watch a video. Whatever it is, just make sure that it’s something that will get them one step closer to your end goal, getting a conversion.
Of course, this is just the tip of the iceberg when it comes to conversion optimization. If you want to learn more about the topic, here is a good resource that will help you get started.
P.S. If you also want to learn how you can 10x your organic traffic, check out Issue #008.
Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!
Onboarding is one of the most important things you can do to convert and retain SaaS users.
If they don’t know what to do or how to use your product, or if they can’t quickly discover the value that it provides, you may run the risk of losing them forever 😱
Wouldn’t it be awesome if there was a tool that could guide and help your users discover all that your product has to offer?
Well, you are in luck! Let me tell you about this week’s SaaS showcase.
Driftly is an awesome tool that helps you create interactive product tours and checklists that will guide your users thru the onboarding process of your SaaS or digital product.
It’s simple to use, packed with features and affordable.
Do you want me to showcase your SaaS or digital product? Click here to learn about our sponsorship opportunities.
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Identify your top-performing organic pages, optimize them and get more conversion from your Google organic traffic.
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