On a previous newsletter issue, I mentioned that even though keyword search volume is an important baseline to determine which keywords you need to focus on, long-tail keywords that are specific to what people are searching for could drive more qualified traffic to your website:
Also, I recently commented on the topic of user intent while retweeting a post by Praveen Sharma:
Search volume is only a baseline— Roberto Robles 📈 🚀 (@robertodigital_) September 27, 2021
The real thing to consider is user intent
I could try to rank @katlinks_ for "SEO tool", but I rather rank for "SEO tool for SaaS", which has very low volume, but can attract the exact users I'm looking for
Check this 🧵 by @MusingPraveen 👇 https://t.co/94LxmJmOuh
In other words, if you want to create content that provides real value to your users, you need to focus on long-tail keywords that target the user intent.
One way you can do this is to use a keyword research tool to come up with related or suggested keywords based on your top keywords. I won’t discuss that now because we already talked about it over here.
But I will tell you about a way that you can get the best content ideas based on user intent without the need for tools and that is 100% free…
Use Google 🤯
If you search on Google for any of your top keywords, you will most likely get an infobox called “People also ask”, which will give you a list of questions related to the keyword you entered.
Let’s try an example. If you search for the keyword “Twitter Analytics”, Google will give you the following “People also ask” suggestions:
Look at all those awesome content suggestions! You could turn each of those into content pieces for your blog 🔥
We know that they are focused on user intent because that is what people are searching for on Google.
You can literally get hundreds of content ideas with a handful of searches. Yes, the volume won’t be very high for these long-tail search phrases, but they will be extremely relevant to your audience.
Try it out with your own keywords and start creating content that users are actually searching for! 🚀
Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!
Since I already mentioned the topic of Twitter in the “People also ask” example above, I might as well use this week’s SaaS showcase to tell you about my favorite Twitter tool.
Chime Social is a Twitter scheduling and analytics tool that will help you discover the best posting times so you can get the most engagement possible, which will allow you to reach more people and grow your audience.
Do you want me to showcase your SaaS or digital product? Click here to learn about our sponsorship opportunities.
Tweet Hunter: Grow a high-quality Twitter audience
Superblog: A blazing fast alternative to WordPress and Medium
BrandBird: Turn your screenshots into captivating branded social graphics
SuperSEO Tips: Actionable tips to help improve your SEO
Copymatic: Generate AI blog articles, website copy, landing pages & digital ads in seconds.
KatLinks: Affordable SEO Tool for Makers 🚀
Use the “People also ask” feature in Google search to discover questions people ask related to your top keywords and create content based on user intent which will help you drive qualified traffic to your website.
If you found value in reading this, please consider sharing it with your friends and also on social media 🙏
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