Yeah, I know that the title sounds like clickbait, but the fact is that you can increase your organic traffic by following some simple steps.
It may not be 10x, it could be 2x or 20x, but it will all depend on how much effort and time you put into this. So let’s get started.
How to increase your organic traffic
The first thing you need to understand is that your organic traffic will increase when your start showing up higher in search results.
Higher rankings mean that more people will be able to find your product, thus increasing your traffic from Google.
If you focus on improving the rankings of the content that you are already ranking for, you will get more traffic faster.
Yes, new content will also rank, but it will take longer for Google to index it. It is much faster to rank content that is already indexed.
Here are the steps you need to follow to make it happen:
Step 1: Go to Google Search Console > “Performance”
Step 2: Scroll down to “Queries”, sort the table by clicks, and take note of the “Top queries” or keywords on the list.
Step 3: Add those keywords to your rank tracking software, and wait for the results to come back.
Step 4: Once you have your rank tracking results, identify the keywords that are not ranking on the first page of Google and take note of what pages/URLs are ranking for each one.
Step 5: Optimize the content of those pages so it is highly relevant to the top keyword.
Step 6: Run an on-page audit on the pages of Step 4 to make sure they are SEO optimized.
That’s it! 🎉
Once your rankings start getting closer to the top of Google, thanks to the content and on-page optimizations, your organic traffic will increase as well.
Bonus step: To get better and faster results, create some backlinks for the pages/URLs in Step 4. This will increase your domain/page authority and your topical relevancy (if done right).
We will tackle link building in an upcoming newsletter, but in the meantime, you can use the Backlinks Opportunities in KatLinks to find new backlinks for your website.
Side note: Sometimes Google Search Console will not report your search queries. If this happens, then you can use your analytics software to identify the pages of your site that are getting the most organic traffic, and based on the content of those pages, you can reverse engineer which keywords they are ranking for. After that, you can continue with Step 3 above.
Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!
There is no denying it, starting a SaaS is hard work. You not only have to validate your idea before writing any code, but you also have to wireframe the UI, create design elements, plan features, and much more.
But that’s not all! Once the idea is validated, you have to start coding everything, from the user dashboard to the advanced stuff like subscription management, user authentication, database management, error logging, and transactional email setup, just to name a few.
It takes months to build these features, and the development time can quickly spiral out of control – not to mention how much this costs.
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Find your pages/keywords that are already ranking on Google, and optimize them so they can rank higher and drive more organic traffic 🚀
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